The Project Crimson Trust was set up fifteen years ago to support the protection and regeneration of New Zealand's iconic and much-loved rata and pohutukawa native trees. Today it is sponsored principally by Meridian Energy, New Zealand's only renewable energy company. The Trust was originally established in response to a 1989 Forest Research report which showed that more than 90% of coastal pohutukawa stands had been eliminated. The tree had then entirely disappeared in many areas along the west coast of Northland.

Initially focusing on pohutukawa, the Trust extended its mandate in 1996 to include its close cousin, the rata. Northern, southern and Bartlett's rata are currently considered to be the most at-risk Metrosideros species.

Project Crimson facilitates the planting of at least 30,000 trees each year, funds pest control programmes, and encourages and inspires individual volunteers, community organisations and regional councils to undertake their own planting and management programmes. A number of Crimson Trails have also been established. These wonderful walks, hikes and drives throughout New Zealand feature stunning rata and pohutukawa stands.
Information on the trees and the work and vision of Project Crimson can be found on the website:
www.projectcrimson.org.nz

Click website link to Join the e-mail list for newsletters, and updates on planting days in your area!

Bridget Abernethy, Executive Director of Project Crimson: “We're thrilled to be working with Ata Rangi to bring you 'CRIMSON'. This special wine presents us with an excellent opportunity to further spread the Project Crimson word both locally and internationally. Sales of 'CRIMSON' will also provide needed dollars for projects, especially those that focus on rata, our current priority. The most high profile and immediate of these is the establishment this season of 1,500 northern rata trees on the Tinakori Hills which form the dramatic backdrop to the harbour city of Wellington. The next planting will be on Arbor Day in June 2007. See Project Crimson's website for details closer to the time” …….www.projectcrimson.org.nz

Support Project Crimson and buy CRIMSON 2008 now. Know that each glass you enjoy will support the planting of a rata or pohutukawa tree somewhere in New Zealand.

Direct purchasing from the winery is very much appreciated. Wooden gift boxes also available.
Click here for Crimson Pinot Noir 2008 TASTING NOTES.

Keep an eye out Philip Simpson's stunning book
Pohutukawa and Rata: New Zealand's Iron-hearted Trees.

Click link to read more about the Bush Block
and the rata plantings there.